Websites are closing their doors to AI agents
https://www.theverge.com/ai-artificial-intelligence/1013195/ai-agents-blocked-web📌 AI 代理人想幫你訂機票、買東西,但網站那端正在把門關上
TL;DR:Yelp、達美航空、摩根大通接連擋下AI agent,代理人的「萬能」承諾正撞上現實高牆。
🎣 OpenAI、Meta、Google都在描繪一個agent幫你打理一切的未來,但當這些代理人真的敲上Amazon、達美航空、摩根大通的大門時,得到的回應卻是「不歡迎」。
🤔 多家網站正在對agent關門
Yelp只允許付費使用其資料授權方案的AI agent存取;達美航空阻止代理人代為訂票;摩根大通(JPMorgan Chase)與嘉信理財(Charles Schwab)以安全考量為由,封鎖AI agent存取帳戶。還有使用者反映,Cars.com、Amtrak這類原本能用的網站突然不能用了,暗示可能有更多公司悄悄封鎖代理人存取。這些摩擦並非新鮮事:Amazon去年已先對Perplexity的agentic購物功能開刀,提出禁令後興訟,一度被法官要求Perplexity停止讓AI agent在其網站購物,但今年8月上訴法院又推翻了這項裁決,Amazon隨後提交了修正後的訴狀,官司仍在持續。
🧩 連大廠自己的agent也被擋
Meta的AI助理Muse近期也遭Amazon以「持續存取違反網站政策」為由封鎖;另有報告指出xAI的Grok、Instinct的agent,以及OpenAI的Dots同樣無法使用Amazon。xAI創辦人Elon Musk回應時說,也許他「應該自己做一個Amazon的競爭對手」。相較於正面對抗,Meta選擇找有同樣疑慮的業者談合作:目前已與Walmart、Gap、Sephora、Best Buy等零售商合作,讓Muse能在這些平臺購物;Shopify也已開放其商店網路給AI agent存取。
💡 不是故意封鎖,也可能撞上防機器人機制
即使網站沒有明文禁止agent,代理人仍常與反機器人系統(anti-bot system)起衝突。Cloudflare在2025年推出一鍵封鎖AI爬蟲功能後,近期又開始封鎖同時把網站內容用於搜尋索引與AI訓練的爬蟲。有Reddit使用者反映,Google會以「可疑活動」為理由封鎖使用Muse的帳號;即便Walmart已與Meta合作,仍有使用者回報在Walmart結帳時遇到問題。AI安全評估公司EquiStamp執行長Chris Canal對The Verge表示,這類封鎖確實會影響業者所宣稱的agent價值,因為「agent能滲透生活每個角落」的願景,只要有公司持續阻擋,代理人能做的有用事情就會變少;他也預期類似的人機驗證關卡,未來可能出現在連買菜這麼日常的網站上。Meta則回應:「拒絕一個個人代理人,等於拒絕它背後的那位顧客」,並強調寧願與企業一起解決背後的疑慮,也不想因此失去顧客。
🎯 如果你正在開發或整合agentic購物、訂票類功能,目前無法假設目標網站會對agent流量一視同仁——授權合作(如Shopify、Walmart的模式)、尊重網站政策與反機器人機制,可能比單純用瀏覽器自動化硬闖更可持續;同時也該預期帳號可能因「可疑活動」被誤判封鎖,在設計上保留人工介入與申訴的退路。
🔗 來源
- 標題:Websites are closing their doors to AI agents
- 作者/機構:Emma Roth/The Verge
- 連結:https://www.theverge.com/ai-artificial-intelligence/1013195/ai-agents-blocked-web
#AIAgents #AutonomousAgents #WebSecurity #OpenAI #Meta #GoogleAI #Amazon #AIRegulation #Perplexity #AntiBot
原始資料 The Verge AI · 收集於 2026-10-17
摘要原文
AI Report Tech Websites are closing their doors to AI agents OpenAI, Meta, and Google want AI agents to do everything for you. But popular services on the web aren’t letting that happen. OpenAI, Meta, and Google want AI agents to do everything for you. But popular services on the web aren’t letting that happen. by Emma Roth Oct 17, 2026, 1:00 PM UTC Image: Cath Virginia / The Verge, Getty Images Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO. Autonomous agents are the hottest thing in AI. OpenAI, Meta, Google, Instinct, and others promise their agents can scour the internet on your behalf, doing anything from booking a dinner reservation and cleaning out your inbox to buying new shoes. But what happens when the rest of the internet won’t play nice? In recent weeks, users of services like Meta’s Muse, xAI’s Grok, OpenAI’s Dots, and Instinct have reported blocks preventing their AI agents from performing tasks across top websites. Yelp told TechCrunch that it only allows AI agents that pay for its data licensing program, while Delta Air Lines is preventing them from booking tickets on behalf of users. JPMorgan Chase and Charles Schwab have also confirmed that they’re blocking AI agents from accessing accounts due to security concerns. Some users say sites that previously worked with their AI agent are no longer accessible, including Cars.com and Amtrak , suggesting other companies could be quietly blocking them. Amazon was already fighting off AI agents last year when it banned Perplexity’s agentic shopping feature and sued the AI startup , raising legal and practical questions about the future of agents on the web. At the time, Amazon claimed it “repeatedly requested” that Perplexity stop allowing its AI agents to shop on its website, adding that third-party companies that purchase items on behalf of customers “should operate openly and respect service provider decisions whether or not to participate.” Perplexity responded by pointing out that Amazon doesn’t want AI agents roaming its platform because it won’t get as many human eyeballs in front of its ads — which is an actual issue for the ecommerce giant. The AI startup likened its AI agent to an extension of the user, arguing that Amazon “does not believe in your right to hire labor, to have an assistant or an employee acting on your behalf.” While a judge later ordered Perplexity to stop its AI agents from shopping on its website, an appeals court overturned this ruling in August . Amazon has since filed an amended complaint . Even if websites aren’t banning AI agents outright, agents may still be clashing with anti-bot systems This ongoing legal battle didn’t stop OpenAI, Meta, and Google from rolling out agents of their own. But they’re dealing with the same problems as Perplexity. Muse, Meta’s deceptively cute AI assistant, most recently faced the wrath of Amazon , which said its “continued access” violates its site policies. There are reports of xAI’s Grok , Instinct’s AI agent, and OpenAI’s Dots being unable to use Amazon as well. xAI owner Elon Musk responded by saying that maybe he “should start a competitor to Amazon.” The more places bots struggle to access, the greater the questions about how useful they are. “Does this impact the perceived value of the Anthropics and the OpenAIs? I would say absolutely,” Chris Canal, the CEO of the AI safety evaluator EquiStamp, tells The Verge . “One of the claims is that they’re going to permeate every aspect of our lives and be able to do anything that we could do online. If there are companies that are actively working to make that not happen, there are just fewer useful things the agents can do.” Meta responded to instances of websites blocking Muse in a post earlier this month . “Turning away a personal agent means turning away the customer behind it,” the company says. “We’d rather work with businesses to address the underlying concerns than see them lose that customer.” Instead of trying to fight Amazon, the company has partnered with retailers like Walmart, Gap, Sephora, Best Buy, and others, allowing Muse to shop on their sites. At the same time, Shopify has also opened its network of storefronts to AI agents. The Verge reached out to OpenAI and Google with requests for comments on the roadblocks their AI agents are facing but didn’t immediately hear back. Instinct declined to comment. Even if websites aren’t banning AI agents outright, agents may still be clashing with anti-bot systems, which have become ubiquitous across the web. Reports on Reddit suggest that Google is blocking some accounts that use Muse due to “suspicious activity,” while others have reported issues checking out on Walmart despite its Meta partnership. “There are all kinds of things that are set up not even to block agents, but to block in general bots or programs that are trying to scam or hack,” Canal adds. “These AI agents trigger those same safeguards.” The web architecture provider Cloudflare has also played a role in helping sites clamp down on unwanted AI visitors. After introducing a one-click block for AI crawlers in 2025, Cloudflare began blocking crawlers that simultaneously scrape websites for both search indexing and AI training. The move is part of Cloudflare’s efforts to save the web from an influx of AI bots, which is putting a strain on internet infrastructure and wreaking havoc on email inboxes, and which could eventually make it even harder than it already is to compete against bots when purchasing concert tickets, booking reservations, or trying to get ahold of certain products. While these blocks may help keep some AI agents and bots out of a website, Canal says they will ultimately make the web more “annoying” to use as more sites roll out interfaces to confirm you’re not a robot. “We could see them on a simple grocery shopping website soon, where you’re having to jump through a bunch of hoops to prove that you’re a human using the computer or your phone.” Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates. Emma Roth AI Meta OpenAI Report Tech
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